Who We Are

What is United Way?


For over ninety years, United Way of Alamance County has been fiercely committed to building strong, successful families and a better Alamance County. Each member of the United Way team supports a powerful movement to impact the county’s most pressing health and human service needs.

Please click on each photo to learn more about our staff members.

Heidi Norwick President hnorwick@uwalamance.org
Read Bio

Heidi Norwick


United Way of Alamance County

Heidi Norwick became the President of United Way of Alamance County in 2014. She initially joined the United Way staff in 2012 to serve as the Director of Community Impact. Before joining United Way, Heidi was the Executive Director of the Women’s Resource Center in Alamance County for 16 years. She was awarded the Founder’s Award by the Women’s Resource Center for her dedication to mentoring others in leadership and for an impactful career in nonprofit work.

Heidi serves on multiple Boards of Directors and committees including the Alamance County Children’s Executive Oversight Committee, Alamance Achieves Steering Committee, Community Oversight Board for Cardinal Innovations, Justice Advocacy Council, Alamance Chamber Board and Department of Social Services Board.  All of these commitments focused on United Way’s key priority areas of health, education, and financial stability. She is also a graduate of Leadership Alamance

Norwick has a Bachelor of Science in Sociology from New York Institute of Technology and a certificate in Non-profit Management from Duke University. Norwick was born and raised in Franklin Square, New York and moved to Burlington, North Carolina in 1993.  She and her husband, Howie, have three grown children and a grand-dog.  In her spare time, she enjoys gardening, cooking and getting to the beach whenever possible.

Julie McAteer Director of Finance & Administration jmcateer@uwalamance.org
Read Bio

Julie McAteer

Director of Finance & Administration

United Way of Alamance County

Julie McAteer joined the United Way in May 2014 and currently serves as our Director of Finance, Administration & Operations.  Julie is a graduate of Elon University with a degree in Finance and a minor in Accounting.  Her work experience includes both public accounting and the private sector, serving in Office Managerial and Accounting roles.

Julie currently serves on the Impact Alamance Community Grant Advisory Committee and Healthy Alamance Board.  She is a 2016 graduate of Leadership Alamance and is a current participant in the Leadership Institute. As a cancer survivor, she is an active volunteer in Relay for Life and Little Pink Houses of Hope. She is also involved in her church, Front Street United Methodist and various other community projects.

Julie was born and raised in Burlington and resides here with her husband and son.  Julie enjoys spending time with her family at the beach and loves watching sports– especially baseball and football!

Robin Showerman Director of Resource Development rshowerman@uwalamance.org
Read Bio

Robin Showerman

Director of Resource Development

United Way of Alamance County

A lifelong resident of Alamance County,  Robin graduated from Western Alamance High School and attended Elon College (now Elon University).  She comes to United Way with many years of volunteer experience including the Alamance County Service League, Burlington Junior Woman’s Club, Alamance Arts Council, the Salvation Army Boys and Girls Club and she has served on the United Way Campaign Cabinet.

Robin’s work experience includes 15 years of sales and marketing in addition to decorating and design work.  She started Bella’s House Consignment Furniture in 2005 and worked most recently with Furnitureland South.

Robin and her husband, Scotty, have four children and one grandchild that they enjoy spending time with going to ECU football games and traveling. Robin enjoys working in her yard and reading fiction from the latest best selling authors while sitting on the beach.

Sally Gordon Community Impact Coordinator sgordon@uwalamance.org
Read Bio

Sally Gordon

Community Impact Coordinator

United Way of Alamance County

Sally joined the United Way in June of 2019 as the Community Impact Coordinator. Before starting her role at United Way, Sally participated in a post-undergraduate fellowship at the Alamance County Health Department. There she served as a Human Service Planner/Evaluator and worked on initiatives such as the opioid crisis, marketing the open enrollment period under the Affordable Care Act and organizing an Elon service learning course. She is also a graduate of the Leadership Institute.

She played an active role in writing the 2018 Community Health Assessment and is dedicated to her work in Alamance County. Sally has been a member of the Alamance Wellness Collaborative, Alamance Network for Inclusive Healthcare and the Health Department’s teen clinic initiative.

Sally was born in New Jersey and attended Elon University graduating with a degree in Public Health in 2018. She loves spending time outside whether it be going for a walk or reading a book on her front patio. Fall is her favorite season because of the cooler temperatures and colorful trees.

Kellee Hawley Community Outreach Coordinator khawley@uwalamance.org
Read Bio

Kellee Hawley

Community Outreach Coordinator

United Way of Alamance County

Kellee Hawley came on board with United Way of Alamance County as a part-time temporary employee assisting with their Fall Campaign pledge processing in September 2016. Her passion for volunteerism, especially with her desire to involve our county’s youth, would prove to be a valuable asset to the organization. She started a full-time position as the Campaign and Program Assistant beginning in January 2017.

In May of 2017, her position changed to Community Outreach Coordinator. This change would allow for dedicated management of the VolunteerAlamance.org platform as well as focusing on growth with the agency sponsored, Volunteer Income Tax Assistance program (VITA). She serves as the VITA program manager as well as site coordinator and is IRS certified in advanced tax preparation. Kellee has said, “It (VITA) is the most rewarding thing I have ever done during my professional career.”

Kellee’s professional experience includes over ten years of sales and marketing with large retailers and industrial suppliers. For nearly eight years, she was the Assistant Director of a local afterschool and summer day camp program.

A Northampton County native and East Carolina University graduate, she and her husband are proud parents to three teenage daughters. They have resided in Alamance County for over 20 years. Kellee also loves cooking, attending her daughter’s sporting events and musical performances and watching a good crime documentary.

Ruth Pruitt Senior Administrator rpruitt@uwalamance.org
Read Bio

Ruth Pruitt

Senior Administrator

United Way of Alamance County

If you’ve called the United Way of Alamance County office in the last 18 years, you’ve probably had the pleasure of speaking to Ruth Pruitt, Senior Administrator. Ruth is a graduate of Southern Wesleyan University with a degree in Special Education. After teaching in the Alamance-Burlington School System for 11 years, she decided to make a change. Working at United Way gives Ruth a chance to work behind the scenes to help make our community a better place to live.

Ruth is IRS Certified and a volunteer tax preparer. She is a major a part of the UWAC VITA (Volunteer Income Tax Assistance) team. She is a notary public with Alamance County. Ruth also works to coordinate the United Way of Alamance Community Council functions and meetings.

Ruth was born and raised in Graham and now lives in Elon with her husband and three sons. She is active with the Children’s Ministry at her church, likes to help at school with her children, and enjoys spending time with extended family.